MARKETING PORTOLFIO
I'm a creative marketing professional with a passion for building engaging ad campaigns and driving meaningful audience interaction. With hands-on experience in marketing and a solid understanding of sales strategy from working in a sales-driven environment, I bring a balanced approach to both creativity and performance. I’m especially interested in how thoughtful, well-executed content can spark real connection—and real results. My goal is to help brands tell better stories and connect with the right people in the right way.
Who Am I?
I’m a recent graduate of Bowling Green State University with a Bachelor of Science in Business Administration, specializing in Marketing. During my time in college, I discovered a passion for developing mock ads and campaigns that bring brands and customers closer together. I'm especially drawn to the creative side of marketing—designing content, editing media, and crafting social media strategies that engage and inspire. Whether it's building a campaign or creating content that resonates, I love finding new ways to connect ideas with people.
Mock Ads/Campaigns
Over the past few years, I have dedicated my time to creating many mock advertisements and mock campaigns that I could use to further understand the meaning of what makes advertising and branding so important. Along with these mock ads, I also took part in creating semester-long class projects to help understand and support marketing practices of businesses local to NW Ohio.
Class Projects & Relevant Coursework
Throughout college, a lot of my experience was centered around projects, collaborating with my fellow classmates and local businesses. In my two biggest projects, I did in-depth marketing analyses centered around creating a new marketing plan (e.g. website analyses, Google search analyses, SEO research, social media audits, organic and paid search analyses and posts, keyword research, customer/market segmentation, market position, and recommendations for their brand, business).
Wood County District Public Library
In my class for Digital Marketing, we were tasked with the semester-long project of working with the local library (Wood County District Public Library). This was a chance for us to use the certifications we earned as well as our ability to make graphics. We did in-depth analyses of their website, paid and organic searches, keywords, social media, and even set target markets for them with the goal of turning cold and warm leads into hot leads. We gave many recommendations to the library in hopes more people would visit them for events. I took the reigns of designing most of the project seen to the left.
Our Daily Bread
In my Marketing Management class, we were given the assignment to work directly with another NW Ohio nonprofit, Our Daily Bread. For this assignment, the goal was to do a thorough marketing plan that would allow them to see exactly what goes into their foundation, such as: target markets, competition, segmentation, SWOT analyses, market position, qualitative data research, a look at their Mission, Vision, and Values, and recommendations for their next steps. Their ultimate goal was to produce more foot traffic and help the people of Lima get what they need.
Relevant Coursework
MKT 2010 - Introduction to Marketing Management
MKT 3020 - Consumer Behavior
MKT 3200 - Marketing Research
MKT 3350 - Digital Marketing
MKT 4200 - Branding
MKT 4600 - Marketing Management
MKT 4350 - Social Media Marketing
Skills & Certifications
Canva, HubSpot Social Media Marketing, HubSpot SEO, Google Analytics,